Adtelligent

Web Development for an Award-winning Sell Side Ad Technology Company

Client
Client
Adtelligent (previously known as VertaMedia) provides demand management and intermediation solutions for publishers. By integrating ad serving for desktop and video, header wrapper capabilities, and outstream functionality into one holistic stack, they've created a unique all-in-one solution allowing clients to effectively manage and monetize their digital assets.
Location
Location
USA
Industry
Industry
AdTech
Services
Services

Adtelligent (previously known as VertaMedia) is an ad tech vendor providing holistic solutions for publishers and selling inventory to programmatic buyers. The company offers in-house SaaS platforms for ad monetization and maximizing advertising value. Adtelligent has been acknowledged as one of the fastest-growing independent technology companies by Inc. 5000 in 2016 and 2017.

CHALLENGE

Adtelligent was looking for expertise in restructuring SOA architecture of their Supply Side Platform also known as Full-stack Ad Monetization Platform. The company sought specialists with relevant experience who could assist with this task. They decided to go for external hire and turned to Intersog for the qualified specialist to accomplish set goals.

SOLUTION

"We made a decision in favor of outstaffing and never regretted it", said Alex Bornyakov, President at Adtelligent Inc.. 

Adtelligent invited Intersog back-end developers with knowledge of PHP code to help the in-house team of specialists to accomplish a rewrite of the SSP’s SOA architecture. Intersog had also provided a QA team that tested the solutions to ensure the impeccable functionality of the final product.

Outcome 

Intersog provided qualified staff for the project to rewrite the platform’s codes and enable a perfect performance of the solution as a result. Due to the accumulated experience and high qualifications of invited developers and the QA team, the joint effort of Adtelligent and Intersog was auspicious and the final product is fully operational.

ADTELLIGENT TODAY

Cooperation between Adtelligent and Intersog was productive and is ongoing. Our specialists continue to support and maintain delivered solutions on an as-needed basis.

Adtelligent has been acknowledged as one of the fastest-growing independent technology companies by Inc. 5000 Deloitte’s Technology Fast 500™ and received various industry-significant and business awards:

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