Modern Mobile Solution for Europe’s Largest Baby Products Retailer

Founded in 2010 and with over 200 employees and 700K happy customers worldwide, is one of the largest online retailers of baby products in Europe and China. Their product range includes over 200 brands and more than 11,100 items in different categories from baby food and diapers to furniture and specialized gadgets.


The client was seeking a reliable IT service vendor to design and develop a mobile app as an extension of their online store. The app was tailored to iPhone/iPad users and allowed them not only to buy products on the go but also to get advice on different pregnancy and baby care issues.


The app was built in two steps: first, Ui/UX design and, then, mobile software development. Let's have a closer look at each stage:

1) UI/UX design

The task for our design team was to develop an engaging and easy-to-use interface in line with the already existing website but adapted for Apple tech users.

After confirming a prototype, the team headed to UI creation. They selected a soft purple/gray color palette accompanied by rounded elements that made the interface look cozy and gentle.

Below, you can see some screenshots illustrating their work:

2) Application development

Our dedicated team developed and implemented all of the features on schedule and delivered the client a truly high-quality product.

The app provides users with smooth navigation and rich functionality, and it has received very positive feedback.

The app's key features:

  • Easy and intuitive search using various filters and parameters.
  • Synchronization with web accounts allows users to access and review their previous purchases and order lists.
  • Four payment methods available to make checkout as convenient as possible.
  • Support service can be contacted via email.

The app also features many additional tools that help women plan their pregnancy and get information about child development and tons of useful tips and tricks.

As of today, the app has thousands of installs in Google Play and the App Store and possesses the rather impressive rating of 4.7.

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